Even today, a large share of marketing strategies — from sell-in to sell-out — is still developed internally, with only a partial understanding of pharmacists’ perspectives and those of their teams.
> The result?
Initiatives that are disconnected from the realities of the field, messages that fail to gain traction with pharmacy teams and patients, and untapped growth potential.
Because behind the counter, in a day-to-day environment shaped by constant constraints — patient objections, workflow pressures, product shortages, daily trade-offs — only solutions that are simple, useful, and immediately actionable truly make an impact.
At Cherry Zebra Agency, we have chosen for the past 10 years to put the field back at the heart of decision-making.
> How?
Through highly targeted Pharma Boards, designed to generate truly actionable insights:
- A rigorous selection of profiles (pharmacy owners, assistant pharmacists, KOLs)
- Detailed pharmacy segmentation (store typology, turnover, foot traffic, stock rotation)
- Tailor-made formats aligned with your business challenges
- Expert moderation focused on outcomes, to uncover concrete insights far beyond predictable talking points
> The goal?
More relevant, more effective strategies… and growth that truly delivers.
In 2026, the decisions that really make a difference are the ones built with pharmacists.
And you — when was the last time you truly involved pharmacists in your decision-making?
